5 Tips to Host a Successful Virtual Exhibition

 



Virtual exhibitions have become a primary source of generating quality leads, driving more revenue and expanding brand presence. They are more accessible, cost-effective and scalable than physical exhibitions. Lesser cost on logistics, venue and hospitality means an increased focus on key areas such as speakers, sponsors and attendees.

But, to drive in that increased profit and generate higher ROI, you need to have a proper plan at hand. Today we offer you five expert tips and some post-event ideas to organize a successful virtual exhibition.

Plan Ahead and Plan Meticulously:

The pre-event plan should be comprehensive- from the event platform to the KPIs and post-event follow up, capture every little detail, highlight any issues that might arise and tackle them beforehand.

Pick the contents wisely; they must be pertinent to the present and relevant for the future.

Reach out to sponsors and speakers in time. Emphasize the unique points and relevancy of the event to get more high-quality sponsors. Gather around renowned industry experts as speakers and panellists.

Promote the Virtual Exhibition for Increased Registrations:

Don’t forget the promotion game and use social media wisely. Promote your event on your page and cross-promote through the speakers’ profiles.

Design a landing page that highlights the clear agenda, timing of each session, key focus of each session, and speakers’ bios.  

Send out reminder emails to each attendee after registration, a day before the event and on the day of the event.

Choose The Right Online Exhibition Platform:

This is perhaps the most important aspect. Choose a platform that is scalable, interactive, customizable and has hosted large scale virtual events before.

The task might seem difficult but once you know what features to look for it becomes significantly easy to shift the chaff from the wheat. Combining cutting-edge features with a sharp marketing plan can be a game-changer.

Test-run to Spot Technical Issues:

Even if you choose a state-of-the-art 3D virtual exhibition platform, don’t forget to test-run several times before the actual event. This way you can check whether the platform can accommodate a sudden surge in the audience and spot the technical glitches that might arise.

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