Here’s Why Virtual Events Are Better Than Physical Events

 


One of the biggest game-changers after the rapid spread of coronavirus is for the events industry. With everyone working from home and attending conferences or trade shows through various digital mediums; the rise of virtual events is increasing at a greater level. According to experts, 67% of businesses use virtual events when compared to physical events.

While both physical events and virtual events have their respective lists of strengths and weaknesses; however, virtual events have major benefits complementary to the other. 

Here are five reasons why virtual events are better than physical events

  1. Cost-effective
  2. Flexibility
  3. Scalability
  4. Robust Analytics Reports 
  5. Fixed ROI

1. Cost-effective

According to 33.7% of marketers, the average cost per virtual event attendee ranges between $500 – $1000 which is generously economic. Physical events not only consume more time but are also expensive.

2. Flexibility

Hosting virtual events offers the benefit of being extremely flexible; as it renders customization to the entire virtual events platform. The experience that the end-users receive is more effective than the physical events with minimal effort. 

3. Scalability

Physical events have a pre-defined capacity for the audience. With virtual events, the number of participants can be infinite, depending on the promotional strategies implemented by the brand. 

Virtual events increase the chances of ROI and lead conversion which is uncertain for physical events.

What are Virtual Events & Why You Should Host One

4. Robust Analytics Reports 

The main aim of any event is to provide accurate analytics reports of the entire event. During physical events, the information may not be 100% accurate and can even be lost. 

Hosting a virtual event offers immersive analytics reports that help you track every detail of the event.



5. Fixed ROI

Physical events cannot determine ROI as it becomes difficult to track every attendee’s activity. However, virtual events can generate greater ROI if they have data of every attendee.

Types of Virtual Events to try in 2022

Final Thoughts

Virtual events are more efficient and effortless than physical events. It not only helps in generating quality leads, increasing sales but also offers the attendees the best virtual event experience.

Comments

Post a Comment

Popular posts from this blog

A Brief Guide to Virtual Exhibition

Image
  What is a Virtual Exhibition ? To answer the most obvious question, a virtual exhibition is the online counterpart of a physical exhibition. Welcome lobby, exhibitor booths, breakout rooms, conference halls, everything that is part and parcel of a physical exhibition, is incorporated into the digital platform. Where Do You Host a Virtual Exhibition? You guessed it right, a sprawling digital space is essential to hosting virtual exhibitions. For that purpose, you have  Virtual Exhibition Platforms  that design the entire area to host scalable online exhibitions. Think of it as an online venue where your digital avatar will enter to participate in the exhibition. Proceedings of Virtual Exhibitions: Let’s take a brief overview of how this works: Once you log in and land in the welcome lobby, you’ll get to see all the spaces there. By clicking on a particular space, you can enter there. Once you are inside a particular room, you can check who else is there in that same room...
Read more

5 Simple Steps for Hosting A Successful Virtual Event

Image
  The events industry has been facing a disruptive market after it hit the pandemic. Experts suggest the global virtual events industry is expected to grow rapidly in the next five years. Be it traditional events or virtual events, hosting an event requires extensive planning to pull off a successful show.  Here are a few simple steps to host a perfect virtual event. Steps for hosting a Virtual Event Understand your target audience Audience engagement Promote your virtual event Choose the right virtual events platform 1. Understand your target audience 80% of people join virtual events for educational purposes. Hence, defining the target audience is one of the important factors to be considered while hosting a virtual event. Create content that offers value to your attendees. The more understanding you have about your target audience, the more easily you can customize the virtual  event as per their expectations and needs 2. Audience engagement 49% of marketers believe au...
Read more