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5 Tips to Host a Successful Virtual Exhibition

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  Virtual exhibitions have become a primary source of generating quality leads, driving more revenue and expanding brand presence. They are more accessible, cost-effective and scalable than physical exhibitions. Lesser cost on logistics, venue and hospitality means an increased focus on key areas such as speakers, sponsors and attendees. But, to drive in that increased profit and generate higher ROI, you need to have a proper plan at hand. Today we offer you five expert tips and some post-event ideas to organize a successful  virtual exhibition. Plan Ahead and Plan Meticulously: The pre-event plan should be comprehensive- from the event platform to the KPIs and post-event follow up, capture every little detail, highlight any issues that might arise and tackle them beforehand. Pick the contents wisely; they must be pertinent to the present and relevant for the future. Reach out to sponsors and speakers in time. Emphasize the unique points and relevancy of the event to get more ...
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A Brief Guide to Virtual Exhibition

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  What is a Virtual Exhibition ? To answer the most obvious question, a virtual exhibition is the online counterpart of a physical exhibition. Welcome lobby, exhibitor booths, breakout rooms, conference halls, everything that is part and parcel of a physical exhibition, is incorporated into the digital platform. Where Do You Host a Virtual Exhibition? You guessed it right, a sprawling digital space is essential to hosting virtual exhibitions. For that purpose, you have  Virtual Exhibition Platforms  that design the entire area to host scalable online exhibitions. Think of it as an online venue where your digital avatar will enter to participate in the exhibition. Proceedings of Virtual Exhibitions: Let’s take a brief overview of how this works: Once you log in and land in the welcome lobby, you’ll get to see all the spaces there. By clicking on a particular space, you can enter there. Once you are inside a particular room, you can check who else is there in that same room...
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5 Simple Steps for Hosting A Successful Virtual Event

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  The events industry has been facing a disruptive market after it hit the pandemic. Experts suggest the global virtual events industry is expected to grow rapidly in the next five years. Be it traditional events or virtual events, hosting an event requires extensive planning to pull off a successful show.  Here are a few simple steps to host a perfect virtual event. Steps for hosting a Virtual Event Understand your target audience Audience engagement Promote your virtual event Choose the right virtual events platform 1. Understand your target audience 80% of people join virtual events for educational purposes. Hence, defining the target audience is one of the important factors to be considered while hosting a virtual event. Create content that offers value to your attendees. The more understanding you have about your target audience, the more easily you can customize the virtual  event as per their expectations and needs 2. Audience engagement 49% of marketers believe au...
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Here’s Why Virtual Events Are Better Than Physical Events

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  One of the biggest game-changers after the rapid spread of coronavirus is for the events industry. With everyone working from home and attending conferences or trade shows through various digital mediums; the rise of virtual events is increasing at a greater level.  According to experts , 67% of businesses use virtual events when compared to physical events. While both physical events and virtual events have their respective lists of strengths and weaknesses; however,  virtual events  have major benefits complementary to the other.  Here are five reasons why virtual events are better than physical events Cost-effective Flexibility Scalability Robust Analytics Reports  Fixed ROI 1. Cost-effective According to 33.7% of marketers, the average cost per virtual event attendee ranges between $500 – $1000 which is generously economic. Physical events not only consume more time but are also expensive. 2. Flexibility Hosting virtual events offers the benefit of be...
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